The Washington Post's channel on innovations. For us, it's all about what's next.
Barack Obama harnessed the power of his supporters’ social graphs in 2008 to create an unprecedented momentum when it came to online political fundraising. The 2012 Obama campaign, likely to produce the first billion-dollar-candidate, has a custom-built, online fundraising platform. But that doesn’t mean lesser-known candidates with smaller campaign budgets should feel left out of the high-stakes, social media fundraising race.
“There are positive things about it,” said University of Pennsylvania communication Professor and Director of The Annenberg Public Policy Center Jamieson, when asked whether Colbert’s parody was innovative or even effective, “but it potentially has a down side. The danger is you actually confuse the political environment by becoming a surrogate candidate.”